John Larkin

In 2020, as a junior at the University of Iowa, John Larkin envisioned a new standard for athlete development—one rooted in both elite training and genuine mentorship. Combining his passion for sports performance with a drive to see athletes succeed beyond the game, John founded New Wave Performance. What started as an idea to help athletes unlock their full potential quickly grew into a dynamic platform for personal growth and excellence.

John’s academic journey fueled his vision. Graduating in 2021 with a degree in Health & Human Physiology (Exercise Science) and a certificate in Entrepreneurial Management, he leveraged his knowledge and entrepreneurial spirit to create a program that addresses not only physical performance but also the mindset and discipline required for long-term success.

Today, New Wave Performance stands as a testament to John’s mission: to build athletes who are faster, stronger, and more confident—both on and off the field.

His certifications include:

Certified Strength & Conditioning Specialist (CSCS)

Certified USR Level 1 Speed Coach

4-Years of Private Training/Coaching

After playing a fall season his freshman year (‘17) for the Kohawks of Coe College, John took on a new role as an intern for one of the best sports performance facilities in Chicago, IL. During that time, he learned from world class trainers, assisted with training sessions of NFL & NBA athletes, & much more. Additionally, a member of the Chicago Bulls front office invited John to shadow Head Strength Coach Matt Johnson.

Following his return to Iowa, he accepted the challenge of working with the University of Iowa Hawkeyes Football Strength & Conditioning Program. There, he grasped new training techniques & practices.

NWP specializes in football specific trainings, & also has expertise in speed, agility, vertical jump, & strength training - providing the best training experiences in Eastern Iowa.